About

Let's explore Singapore, one brand at a time.


No matter how overlooked or unappreciated branding is, it is one of the most important ways for a brand to connect with its customers. Without branding, how can you tell the difference between a Toast Box or a Ya Kun?

But it's okay, because this blog is here to change your perception of branding. Hopefully, by reading this blog, you'll be able to notice branding efforts consciously and form your own opinions on them. Appreciate it or be critical – what's crucial is that you have this awareness. Be prepared to see things differently!


Let's take a moment to appreciate (or question) the creative efforts of Singaporeans in the form of brand work.


What are the local or regional brands which influence our daily lives? Are we able to discover a core part of Singapore's DNA through the lens of branding? 

Branding Singapore is more than a blog, it is a collection of carefully thought out visuals which are indispensable to a brand's survival. Some took long hours of hard work, while others...not so much. Nonetheless, so long as this brand has left a mark in Singapore, it deserves to be featured and reviewed here. 

Branding Singapore would also discuss brand applications and brand mascots, apart from brand identities. See their individual 'about' pages for more.

 If you want to have your brand identities published on this blog, visit our contact page here. 

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